C&M Roofing’s brand new WordPress website delivered a trustworthy, conversion-focused platform clearly showcasing pitched, flat and roofline services across Cheshire.
Client
C&M Roofing Services Ltd
Industry
Roofing & Roofline Services
Service
WordPress Website Design & Development
Project Duration
6 Weeks
Location
Congleton, Cheshire, UK
Status
Completed
C&M Roofing Services is a third-generation, family-run roofing contractor with over 30 years’ experience serving homeowners across Cheshire and South Manchester, offering pitched and flat roofing, chimney work, Velux installations and roofline services.
The client needed a website that reflected their status as Association of Master Roofers and TrustMark accredited installers, while making it simple for homeowners to request a free, no-obligation quote. The previous site struggled to differentiate service categories, underused strong trust signals like guarantees and reviews, and offered no clear path from enquiry to survey booking.
Our team designed and built a new WordPress site on Elementor Pro, organising pitched roofing, flat roofing, chimney repairs, Velux windows and guttering into a clean service structure with a three-step process section.
We added accreditation badges, video testimonials, a 20-year guarantee callout and a streamlined online quote form. The result is a fast, credible, and conversion-ready website that reflects the company’s family reputation and consistently turns visitors into booked roof surveys.
01
Trustworthy Homepage Design
Designed a warm, genuinely trustworthy homepage that clearly presents pitched, flat and roofline services, building instant confidence with local homeowners.
02
Organised Service Navigation
Restructured the entire site menu into pitched, flat, chimney, Velux and roofline categories, helping homeowners find relevant roofing services instantly.
03
Trust & Accreditation Section
Integrated Master Roofers, TrustMark and Velux accreditations alongside written 20-year guarantees to fully reassure homeowners planning any major roofing work.
04
Three-Step Process Section
Built a clear three-step process covering quote, on-site survey and detailed pricing, setting fully transparent homeowner expectations from the start.
05
Streamlined Online Quote Form
Simplified the free quote request form across every page, reducing friction and increasing enquiries from homeowners across Cheshire and Manchester.
06
Performance & Mobile Optimization
Optimised page speed, image delivery, and mobile responsiveness across the site, ensuring genuinely fast, reliable browsing for every prospective homeowner.
The website was fully optimised for desktop, tablet, and mobile devices, ensuring consistent branding, fast load times, and intuitive navigation across every screen.
We understand your business goals, audience, requirements, and create a clear project roadmap.
We create responsive, SEO-friendly WordPress websites with modern design and optimized performance features.
We thoroughly test functionality, speed, security, and compatibility before launching your professional website.
We provide ongoing support, improvements, and guidance to help your business grow successfully.
WordPress
v6.8+
Elementor
v8.3+
ACF Pro
v-Latest
PHP
v4.x
MySQL
v5.3+
HTML5
v-Lastest
CSS3
v-Lastest
JavaScript
v8.0+
WP Rocket
v-Latest
Cloudflare
v6.5+
"Codenbytes is simply outstanding. They are a diligent team with solid technical expertise and efficiently handled the redesign and development of a complex site like ours. Their understanding of the project scope and prompt communication was very impressive. We have decided to engage them as our ongoing web development partner."
Founder, C&M Roofing Services Ltd
